There was a time when the phrase “international company” was used to signify a business’s size and scope. Only the biggest, most advanced companies were deemed “international.” Those days are long gone. Today, we’re all international businesses in one form or another.
For decades, the automotive industry has been dominated by the big players. The barriers to entry have historically been formidable, and nearly impossible, for small, new entrants to overcome. In recent years, though, advances in manufacturing technology have made it possible for smaller companies to carve out their own niche and compete with the big boys.
The verdict is in: Your customers want responsible, sustainable packaging. For years, sustainability has been a hot topic in the packaging world, especially for B2C businesses. However, it hasn’t always been clear how much concerns about sustainability translate into actual buying decisions.
Remember the movie Cast Away? It’s the one in which Tom Hanks is a FedEx executive who survives a plane crash and ends up stranded on a deserted island. You may not remember the movie’s opening minutes. Hanks’s character is on the job in an international FedEx facility during the busy holiday shipping rush. He and his fellow FedEx employees are obsessed with every possible second they can cut from the delivery timeline.
Your success likely depends on your ability to design and produce quality products for your customers. They have high standards and they expect your products to meet those standards every time. How do you ensure that your production process will always meet those high-quality benchmarks?
You put time, energy, money, and other resources into developing and producing a high-quality product. It’s well-designed and it serves a major need in your market. You’ve implemented an efficient manufacturing process, and your customers are ordering the product in large quantities. Everything is right in the world.
There’s a famous quote attributed to Henry Ford about how he knew that people would be interested in the automobile. According to legend, he said, “If I had asked people what they wanted, they would have said faster horses.”
In aviation manufacturing, the little things can easily become the big things. Yes, you’re producing a massive plane that may take months, or even a year or more, to complete. In an isolated case, a few wasted minutes may not make much impact.
Remember when the very idea of selling your product in Asia or Europe seemed like a pipe dream? It actually wasn’t that long ago for many businesses. Even as recently as 10 or 20 years ago, global distribution was a fantasy for all but the biggest and best-funded businesses.
Summer is nearing its end, which means vacation season is coming to a close. Did you travel anywhere this summer? Perhaps to the beach or a favorite lake or state park? Did you travel by car? If so, how did you navigate your way from point A to point B?