As you likely know from experience, it’s not easy to win a military supply contract. There’s no shortage of companies that would love to do business with the military, as military contract often leads to consistent business and a steady cash flow.
However, winning the military contract is only half the battle. You also have to fulfill the military’s expectations and retain the contract. That’s not always easy. The military often has high standards and expectations. They can also easily turn to one of your competitors if they feel you aren’t meeting your contractual obligations.